Where To Find HFP

The Importance of Being Relevant
by Vickie Carey, HFP CTO

If you have a company and you’re doing business in today’s world, a big part of your marketing is done online. But simply having a website isn’t enough. A company, any company no matter how small or how big must be innovative and keep the interest of its customers in marketing campaigns.

For companies that sell products, this is generally an easy task. New products are available and updates to the company’s website are constant. The social media advertising of those campaigns can grab a customer into their site which then needs to hook the sale.

Service companies are a little different. Most of their services don’t change a great deal from month to month. They may offer discount programs during the course of the year. Or promote certain services during winter months vs. summer months. But let’s face it, services can be a little harder to market than that new shiny sprinkler head. Continue reading →